Digital marketing is the practice of promoting products or services through digital services and technology.
For simplicity, digital marketing uses mobile devices, laptops, the Internet, etc., excluding digital signatures and technologies that may not connect.This varies from using email marketing to curating blog content.
Now you know what digital marketing is, so let’s move on to understanding the types of digital marketing.
Type of digital marketing:
But the principles of digital marketing are:
1. Search Engine Optimization (SEO)
Simply put, SEO requires carefully designing and optimizing your website pages; Thus, when the users of the website interact with your website with search engines such as Google, your website will rank higher in search engines. for the best job. page (SERP). business.
2. Paid Social Ads and Paid Search Ads
Posts in Ads are paid ads and all ads found in the SERP when you enter a query are paid search ads. Advertisers create these paid ads and compete with others to place them in the SERPs of the social platform or search engine of their choice.
3. Email Marketing
Any marketing done via email is called email marketing and this does not apply to newsletters and coupons. All discussions about the functionality of email fall into this category.
4. Content Marketing
Any form of online marketing is considered marketing (usually using SEO, paid search, and paid social media). For example, all of these content types (and more) are included in the content marketplace:
5 Affiliate Marketing
Affiliate marketing is a type of digital marketing where companies promote their products and services through third-party websites. These are also called recommendations. In the digital marketing dimension, the purpose of the website becomes very important. Some of the incentives for affiliates include:
6. Mobile Marketing
Mobile marketing is a type of digital marketing that aims to reach the target audience through mobile devices. We are heavy consumers of mobile devices and we can attract their attention by following simple marketing strategies. Push notifications, emails, social media posts, MMS, SMS and SMS are part of mobile marketing.
7. Social Media Marketing
Marketing campaigns include videos, emoticons, static text, posters, testimonials, stories, videos and more. If you do SMM right, your conversions will increase, you can build a good business, and your marketing costs will decrease.
Why choose a career in digital marketing?
It is not surprising that the demand for digital marketing is increasing. As more companies realize the value of Internet marketing, career opportunities in this field continue to expand. Overall, job opportunities in the advertising industry are stable, with expected growth averaging 9%.
Digital Marketing Roles and Responsibilities
Digital Marketer jobs vary depending on knowledge and skills.
For example, an SEO specialist will understand all aspects of SEO, including expertise in driving organic traffic, identifying and evaluating quality content, and competitive bidding.
The Public Relations Manager will create a social strategy according to the purpose of the visual, define the content of the communication and ideas, create and edit content for all social media, Expertise. Latest digital marketing trends.
Now that you know what digital marketing is, its types, benefits, roles and responsibilities, let’s look at the difference between inbound marketing and digital print marketing.